Around 4 per cent of the time is spent on online shopping
Indian consumers spend as much as 28 hours a week on their smartphones, seven fold more than the time they end up spending in watching programmes on television as more users access internet on their mobile phone.
According to the Mary Meeker report, released on Wednesday night, the delivery of entertainment, education, healthcare and marketplaces is being reimagined in India with the mobile phone emerging as the primary device for access to consumers.
In education sector, the report said education technology firm Byju’s has shown 15 per cent improvement in the quality of learning by accessing content on smartphones. In the healthcare sector, prices of laboratory tests have dropped by 50 per cent due to the aggregate inventory maintained by startups such as 1Mg and Portea. Customers made savings of around 20-30 per cent due to drug comparison on these platforms.
As far as payments are concerned, the unified payment interface (UPI) and use of Aadhaar is yielding results in areas such as the direct benefit transfer and instant money transfer schemes.
Users spend nearly half their time in watching entertainment content, while around 4 per cent of the time is invested on social networks and search engine sites such as Facebook and Google. News and media content remained low on priority at 2 per cent.
Around 4 per cent of the time is spent on online shopping from marketplaces such as Amazon and Flipkart.(read more)