It was after a long gap Maruti came up with a product that was priced well above Rs 1 million mark
S-Cross, the most expensive vehicle from Maruti Suzuki, has managed to cross a milestone of 50,000 units in sales. Launched in August 2015, the vehicle had seen an initial phase of weakness due to its pricing and competition from Hyundai’s Creta, launched days before S-Cross.
The country’s largest car maker has sold over 46,000 units of S-Cross in domestic market since launch, data with Siam showed. More than 4,000 vehicles have been exported to different destinations. The vehicle, positioned as a crossover, had seen challenges post the launch.
Within a couple of months of the launch in August 2015, there was a sizeable discount of up to Rs 90,000 on S-Cross. Maruti admitted it went wrong on pricing of the 1.6 litre vehicle. When the S-Cross was launched, the 1.6-litre option was priced at Rs 11.99 lakh, Rs 12.99 lakh and Rs 13.74 lakh for the base, mid and top-end models. In January 2016, price was corrected to Rs 9.94 lakh, Rs 10.94 lakh and Rs 11.69 lakh, respectively. S Cross now comes in the price range of Rs 8.07 lakh to Rs 10.64 lakh for the 1.3 litre engine and at Rs 12.04 lakh for the 1.6 litre engine.
“The price to value equation on 1.6 litre was not appreciated by customers and we responded by correcting price. The crossover is a new concept in India as it is placed between the sedan and SUV.(read more)